Portuguese SIC TV's visit was promoted by the Italian Embassy in Lisbon and organised by PromoBologna
A day in Bologna to discover not only its beauty, but above all the brands and the economic and productive systems that make the city a model of "Made in Italy" excellence. This was the aim of the visit by the camera crew from Portuguese national broadcaster SIC TV's "Imagens de Marca", a programme dedicated to communication, marketing and promotion. The programme, aired for the first time on May 23, also features Milan, Rome, Turin and Salerno. The episode will be available for viewing online on the "Imagens de Marca" website http://imagensdemarca.sapo.pt/emissoes/?id=1580. The Bologna leg of the journey, at the beginning of May, was promoted by the Italian Embassy in Lisbon in partnership with PromoBologna as part of the International promotion project. The Italian Embassy specifically consulted PromoBologna regarding the organisational aspects related to economic issues and content.
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